The holiday season has officially arrived with exciting offers from your favourite and soon-to-be-discovered brands. The biggest sale event of the year is fast approaching, so learn to take advantage of the Black Friday and Cyber Monday deals with our advice (digital marketing specialists have the best shopping tips).
1. Plan Your Shopping List Ahead
Start early by researching the products you want to purchase and creating a shopping list ahead of the sales. Your list should consist of must-haves and nice-to-haves that you want to find deals on during Black Friday.
- Early Research: The earlier you plan, the more options you’ll have. Note the current market value of these items and create a realistic budget based on this.
- Historical Pricing: Check these items’ price history and past seasonal discounts to give you an accurate idea of how much you can expect to save this year.
2. Subscribe to Emails & Social Media Alerts From Your Favourite Brands
Many companies use email and SMS to connect with their most loyal customers, often rolling out early VIP sales before public promotions go live.
- Subscribe to email lists from your top brands and stores so you don’t miss out on their private Black Friday sales.
- Pro-Tip: Create a dedicated email address or inbox folder for promotional newsletters so you stay organized.
- Follow brands on their social media pages and turn on post notifications for exclusive drop announcements and flash sale codes.
3. Use AI as Your Shopping Assistant
AI-powered shopping assistants can help you compare similar products, scan review sentiment, and uncover the best price points effortlessly.
Tools like KnowBuddy, Lykdat, and Price Whistle can track your target items, alert you to price shifts, and evaluate product specifications to ensure you’re getting true value.
4. Use Browser Extensions and Discount Sites to Find the Best Deals
In the same vein as AI, take full advantage of extensions and discount aggregators:
- CamelCamelCamel: Use this free Amazon price tracker to inspect historical pricing and get alerted when an item hits an all-time low.
- Rakuten: Install the browser extension to automatically activate cashback perks on top of existing retailer discounts.
- RedFlagDeals: Check community deal forums where consumers share real-time price errors, hidden coupons, and regional flyers.
- Honey: This extension tests coupon codes automatically at checkout and highlights price drop history.
5. Take Advantage of First Order Deals
Don’t hesitate to interact with brand social content and ads (yes, click on an ad!) when you find a product interesting. Brands running smart prospecting campaigns will be able to serve you relevant promotions.
Most e-commerce brands eager to acquire new customers offer a first-time buyer discount—often ranging anywhere from 10% to 20% off or free shipping on your first purchase. Combine these welcome offers with holiday promotions where permissible for maximum savings.
Ready to make the most of the holiday season? Implement these insider strategies this Black Friday and Cyber Monday to save big, shop smarter, and secure the best deals available.
